Air Canada
The Insight
Daily Toronto commuters fall into a monotonous loop of transit, work, and cold weather, treating travel as a distant, future plan rather than an immediate possibility. Destinations like London or Paris can feel millions of miles away making spontaneous booking feel out of reach.
Capability
Advertising
Copywriting, Art Direction (With AI)
Student Work
The Idea
Turn static OOH citylights into live, real-time footage portals connected to direct Air Canada destinations. By collapsing the distance between the viewer and their dream destination, it allows them to realize how easy it is to get there with Air Canada's direct flights. "Don't just see the world, be there."
